The Flywheelers, the integrated comms agency for high-growth businesses and their investors, is announcing it has been selected by earned media analytics leader, WeArisma, to deliver high-impact media relations and data storytelling.
WeArisma is an earned analytics company harnessing cutting-edge AI to help global brands cultivate affinity and loyalty. As one of the first influential source solutions – founded in 2015, WeArisma has accumulated the longest historical global data set previously referred to by Business Insider as “the only credible independent global source of the data in the market”. Today, WeArisma’s platform is used by some of the most well-known luxury, beauty and Fortune 500 brands to increase brand affinity and drive commercial success.
As part of the partnership, The Flywheelers is helping raise awareness of WeArisma’s business and elevate WeArisma’s proprietary platform data and insights through stories that offer pertinent, actionable insights to luxury, beauty, fashion and lifestyle brands, to name a few.
Since the beginning of the partnership, WeArisma has also leveraged The Flywheelers’ Subscription Model to flex between its offerings to ensure activity is constantly optimised to support its comms and marketing priorities. Additional services The Flywheelers has supported on include brand narrative development, an awards programme and speaker submissions.
Adriana Tatcheva, Chief of Staff at WeArisma commented: “With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities”.
Kate Baldwin, Founder and Managing Director of The Flywheelers said: “WeArisma holds a goldmine of data into the world of earned media and brand marketing. Putting this data front and centre in our storytelling is enabling us to not only create compelling media narratives, but to offer valuable insights across industries thus demonstrating the value of WeArisma’s insights and advanced AI platform”.
You can read more on this story in PRWeek UK and New Digital Age.
